A/B Testing Explained

When you’re working on your marketing campaigns, it can be difficult to know in advance what’s going to bring you the most success. In a lot of cases, it might be trial and error, at least initially. A/B testing simplifies this task and defines what will perform best for your business.

Join us as we take a look at A/B testing.

What is A/B Testing?

A/B testing is the process of running two versions of the same element simultaneously, with just one variation. You can test elements on your website, emails […]